Over the last five years, I've made a name for myself in tech by creating products that reflect the same priorities of Gen Z. I started working in the consumer space in college in New York City, where I co-founded Outro, an app for womxn to find safe and inclusive bars and clubs all around the world. Outro was nominated for 2018 Best Lifestyle App Webby award, I was named 22 Under 22 Most Inspirational College Women by HerCampus, and was the winner of 2019's NYU Entrepreneurship Fair. 

​

After college, I began working at Replay, a dating app for Gen Z. I ran product and lead creative strategy, ultimately overseeing the product development and ensuring each sprint was meticulously followed by the design team and development team. At Replay, I was considered the in-house Gen Z expert. I researched trends on Gen Z, cultural phenomenons, and was constantly ahead of the curve for every trend. I made sure the product development didn't stop at the app itself and ensured that the entire system was experiential for the user. 

​

When it comes to identifying the next big trend I’m already there. I know the future is in short form video content and a new wave of virtual connections that have never been as important as they are right now. Gen Z is absolutely everything and it’s critical brands and companies are building with their intentions in mind. I get it, I am them. I strive to make authenticity accessible across digital platforms to give users better, more engaging experiences online. As a tech advocate for women, I strive to make online spaces safer through this authenticity that is currently under-prioritized. 

 

When I’m not working on creative strategy, offering consulting for early startups, or working on branding with clients targeting Gen Z, I’m probably on an overly-ambitious run or leading my friends in a yoga class. I believe that positivity is everything. I’m in a good mood 365 days out of the year. It’s the secret sauce to any of my successes. I do whatever it takes to ensure my positive energy is radiated to the people I’m around, the clients I’m working with, and the friends I’m making. Oh, and I love hot sauce.